In December 2015, Workable City acquired its first asset—a four-family building near the Brooklyn Navy Yard. Within three years, co-founders Sara Willard and Adam Heller have developed a growing real estate portfolio.
With decades of commercial real estate experience to guide them, Sara and Adam rely on speed and institutional discipline to acquire and reposition assets for long-term, multi-generational hold periods. They focus on overlooked and difficult projects with investments that require a solid foundation of trust and transparency amongst all stakeholders.
After more than 20 years of commercial real estate investment experience, Sara Willard founded Workable City in 2015.
Sara has been in real estate investments her entire career. She joined Prudential Capital out of college to underwrite loan workouts and conduit lending before transitioning to office development for a national REIT. After receiving an MBA from UC Berkeley, she managed acquisitions for two opportunity funds, Greenfield Partners and MacFarlane Partners, primarily in residential and mixed-use investments throughout the country.
Before launching Workable City, Sara served as Senior Project Manager at The Hudson Companies to oversee the development of multiple residential projects in NYC. Sara has an undergraduate degree from University of Virginia in City Planning. She is a member of WX, Women Executives in Real Estate and serves on the Board of Directors for Transportation Alternatives. Sara also served two terms as an appointed Owner-Member of the NYC Rent Guidelines.
Adam Heller worked in finance at American Express for 5 years before leaving in 2012 to pursue his MBA at Columbia Business School. While at school he founded Heller Property Group and is currently developing two 350,000 SF distribution centers in Central Valley California.
Upon graduation from Columbia, Adam joined Abingdon Square Partners, a privately held real estate company in Brooklyn. There he focused on acquiring mixed use properties in emerging neighborhoods such as Prospect Lefferts and East Flatbush.
In 2016 he teamed up with Sara to launch Workable City LLC. He has been leading the acquisition and fundraising process. He also serves on the board of directors of Doral Arrowwood, a 370-room resort and conference hotel in Westchester, New York.